This outfit also presented a challenge for me. When I showed this photograph to my Japanese friends and host-family, the most common response was "Eeeeeh," you know the one Japanese use for "What in the world?" However, one of my friends said that this is Furugi Gyaru, trend that uses second hand clothing. Also note that the variety of bright colors in these outfits is very particular to
This next style, called Ganguro, is well-known, and in literal translation it means "black face." It is one of the sub-trends of Gyaru, which essentially stands for “gal” or “girl”. Typical characteristics of Ganguro are dark tanned skin, dyed blond hair, and high platform boots (Talarowska-Kacprzak 2001). This look was very popular in 1990-2000 time periods, but it still can be seen on the streets today. Shoichi Aoki, creator of FRUiTS magazine, in his interview with Tony Barrell said about Ganguro, “Where they came from is actually a mystery, no one really knows but there is some speculation that they were girls who were infatuated or fascinated with Janet Jackson or black American musicians or perhaps Naomi Campbell, the super model, but it’s still a mystery what their origins were.” However, Talarowska-Kacprzak in her paper argues that Ganguro was created by media with intention to contradict traditional gender roles, where women played a peripheral part, and “promote a new style of being a woman.”
Overall, when you end up in one of these street fashion districts, it seems that here in Japan it is all about what you wear. There are always things to look at and to be amused by.
"Shoichi Aoki Interview." Interview by Tony Barrell. The Night Air. Brent Clough, 9 Mar. 2003. Web. 6 Oct. 2009. http://www.abc.net.au/rn/arts/nightair/stories/s788802.htm.
Talarowska-Kacprzak, Kinga. "Media and the Construction of the Ganguro Trend in

